Identidade Visual
PT | Mais um projeto que desenvolvemos, acaba de ganhar vida. Criamos um sistema de identidade visual para Camilla Guebur, criadora de conteúdo com foco em viagens e lifestyle. O projeto envolveu o desenvolvimento de uma marca pessoal, assim como as identidades do “Guia Guebur”, seu canal no YouTube, e do “Histórias de Viagens”, podcast com bate-papos sobre o tema. Um dos principais desafios do projeto foi se afastar da identidade visual anterior, atrelada ao canal da Vogue Brasil, com aspecto minimalista e monocromático. Agora em voo solo, a marca “Camilla Guebur” precisava se mostrar elegante, mas mais ousada e marcante. Para ela, nos concentramos num desenho tipográfico refinado e presente, que iria pontuar todos os demais elementos do sistema visual.
EN | Another project we developed has just come to life. We created a visual identity system for Camilla Guebur, a content creator focused on travel and lifestyle. The project involved developing a personal brand, as well as the identities for the "Guia Guebur," her YouTube channel, and the "Histórias de Viagens," a podcast featuring travel-related conversations. One of the main challenges of the project was moving away from the previous visual identity, associated with Vogue Brazil's channel, which had a minimalist and monochromatic aspect. Now, going solo, the "Camilla Guebur" brand needed to appear elegant but also bolder and more striking. For this, we focused on a refined and prominent typographic design that would highlight all the other elements of the visual system.
EN | Another project we developed has just come to life. We created a visual identity system for Camilla Guebur, a content creator focused on travel and lifestyle. The project involved developing a personal brand, as well as the identities for the "Guia Guebur," her YouTube channel, and the "Histórias de Viagens," a podcast featuring travel-related conversations. One of the main challenges of the project was moving away from the previous visual identity, associated with Vogue Brazil's channel, which had a minimalist and monochromatic aspect. Now, going solo, the "Camilla Guebur" brand needed to appear elegant but also bolder and more striking. For this, we focused on a refined and prominent typographic design that would highlight all the other elements of the visual system.
PT| A partir desta assinatura, desenvolvemos os elementos do “Guia Guebur”, principal produto da cliente. Devido ao aspecto informativo e aspiracional do conteúdo, criamos um universo visual extenso, elegante e vibrante, com uma paleta de cores ampla e saturada, além de um conjunto generoso de elementos gráficos que dão suporte aos variados conteúdos e temas dos vídeos do canal. Por fim, seguindo o mesmo fio condutor, criamos a identidade para “Histórias de Viagem by Camilla Guebur”, um podcast com entrevistas pautadas pelo temas de viagens. Aqui, concentramos a identidade em volta do monograma da letra “G”, em cores ainda mais vibrantes e alegres. Um dos principais desafios do projeto foi criar identidades fortes e que funcionassem individualmente, mas que ao mesmo tempo formassem um conjunto conectado e coerente.
EN | From this signature, we developed the elements of the "Guia Guebur," the client's main product. Due to the informative and aspirational nature of the content, we created an extensive, elegant, and vibrant visual universe, with a broad and saturated color palette, along with a generous set of graphic elements that support the various contents and themes of the channel's videos. Finally, following the same guiding thread, we created the identity for "Histórias de Viagem by Camilla Guebur," a podcast featuring interviews on travel themes. Here, we centered the identity around the monogram of the letter "G," in even more vibrant and cheerful colors. One of the main challenges of the project was to create strong identities that worked individually but also formed a connected and coherent set.
EN | From this signature, we developed the elements of the "Guia Guebur," the client's main product. Due to the informative and aspirational nature of the content, we created an extensive, elegant, and vibrant visual universe, with a broad and saturated color palette, along with a generous set of graphic elements that support the various contents and themes of the channel's videos. Finally, following the same guiding thread, we created the identity for "Histórias de Viagem by Camilla Guebur," a podcast featuring interviews on travel themes. Here, we centered the identity around the monogram of the letter "G," in even more vibrant and cheerful colors. One of the main challenges of the project was to create strong identities that worked individually but also formed a connected and coherent set.
